The Kick Off

I was asked to lead a junior IA and join the IKEA creative team to help build a community-oriented web application that would tap into people's love of their products and the creative ways they are used in real homes.

The Work

I worked with the creative director and art director early in validating original concepts from pitch decks that brought the full work to us. As usability issues were isolated, I proposed with my IA and our tech department on ways the experience could be redesigned. I delegated core pages and specifications to the junior IA while I developed models for reward & community systems, as well as the difficult interactions in tagging objects within photos that were hard-to-remember, or even discontinued, Finnish-named products.

As concepts evolved with our creative team, I workshopped with the client to ensure that business needs were properly reflected in the changing directions. I reviewed iterative builds with our tech team with the rest of project management & creative as we migrated into an near-Lean UX process as we closed in on final build.

The Numbers

Share Space launched as part of an integrated marketing campaign that ultimately boosted sales 7% that period. It continues to receive great traffic for all initiatives that incorporate it as part of its destinations, and is valued as IKEA's owned social platform for customer activations.