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The Kick Off
I was asked to lead a junior IA and join the IKEA creative team to help build a community-oriented web application that would tap into people's love of their products and the creative ways they are used in real homes.
The Work
I worked with the creative director and art director early in validating original concepts from pitch decks that brought the full work to us. As usability issues were isolated, I proposed with my IA and our tech department on ways the experience could be redesigned. I delegated core pages and specifications to the junior IA while I developed models for reward & community systems, as well as the difficult interactions in tagging objects within photos that were hard-to-remember, or even discontinued, Finnish-named products.
As concepts evolved with our creative team, I workshopped with the client to ensure that business needs were properly reflected in the changing directions. I reviewed iterative builds with our tech team with the rest of project management & creative as we migrated into an near-Lean UX process as we closed in on final build.
The Numbers
Share Space launched as part of an integrated marketing campaign that ultimately boosted sales 7% that period. It continues to receive great traffic for all initiatives that incorporate it as part of its destinations, and is valued as IKEA's owned social platform for customer activations.
The Kick Off
I was asked to lead a junior IA and join the IKEA creative team to help build a community-oriented web application that would tap into people's love of their products and the creative ways they are used in real homes.
The Work
I worked with the creative director and art director early in validating original concepts from pitch decks that brought the full work to us. As usability issues were isolated, I proposed with my IA and our tech department on ways the experience could be redesigned. I delegated core pages and specifications to the junior IA while I developed models for reward & community systems, as well as the difficult interactions in tagging objects within photos that were hard-to-remember, or even discontinued, Finnish-named products.
As concepts evolved with our creative team, I workshopped with the client to ensure that business needs were properly reflected in the changing directions. I reviewed iterative builds with our tech team with the rest of project management & creative as we migrated into an near-Lean UX process as we closed in on final build.
The Numbers
Share Space launched as part of an integrated marketing campaign that ultimately boosted sales 7% that period. It continues to receive great traffic for all initiatives that incorporate it as part of its destinations, and is valued as IKEA's owned social platform for customer activations.
IKEA Share Space
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