The Kick Off
I was added to the SSI team to support another lead IA from my department in the wireframing and designing of a highly transactional school supplies retailer. My selection was due to my history with brand and editorial experiences. I was to focus on designing the new content wing of the website and the sections that would communicate the recent acquisitions and brand mergers that was fueling this initiative to redesign.
I participated with the business analyst, creative director, and lead IA on creating a handful of customer journeys that contained all of our primary requirements in order to determine page structure and depth of site. These journeys were used to identify the batches that would be used to split up wire work between the lead and myself. Content wireframing occurred in a shared Axure project where we able to collaborate and hand-off components at any time. We prototyped many functional interactions to convey new or improved customer experiences that front-end implementations could provide to compensate for backend systems that could not be changed.