Building off our relationship with Time Warner Cable, we were asked by RoadRunner to redesign their subscriber portal and bring it up to modern publishing standards after having been an all-Flash application for many years.
I began working with the Art Director on the project on some concept explorations of what a new site could be, given the opportunity to restart from the ground up, the research we had on the usage of the previous site, and the trends in the market on the decline of portal usage in general. We presented these options to the client but in the end fell back to a more traditional portal due to the lack of interest in changing their existing web business structure of content partnerships and syndication.
We then began working on developing a design language that would be modular and fit their new multicolumnal needs for layouts and free configuration of page contents. Once a core langauge was established, we then rode down to their location where we spent a week working side by side with the key stakeholders in joint BRD-writing sprints. These sessions, based on the core experience, walked through each navigable section of the site and established both content and functionality needs. We then would retire and immediately begin producing FSDs for that specific section, and deliver them for review as the next BRD was begun.
After completing the primary sections of the website, we returned back to New York where smaller sections on the periphery of the experience were developed and reviewed. All documents were taken in by the in-house technology teams and the site was coded in house by RoadRunner.