I was brought in by the IBM group to help craft the web presence for the IBM Food Truck. The truck would be using Watson as a form of "cognitive cooking" to come up with permutations of favor pairings that human chefs could not keep track of on their own.
I led the walkthrough of our user journey to determine context and content priorities for the web presence. I sketched with the art director and copywriter to content priorities and create possible structures for a mobile-first web site. Afterwards, I created a wireframe prototype to recreate the navigation and viewing experience directly on the mobile devices we could test them on. This work acted as the UX direction for the third party agency that was contracted to take on production given the tight timelines.
Silver - 2014 Jay Chiat Awards, Product/Service Creation