The Kick Off
After helping to redesign the MyServices portal for Time Warner Cable, I was asked to help specify a web application that would showcase the unique DVR and Start Over features of its cable boxes through the popular activity of tweeting while watching television. The product would be a DVR-able chat room hosted by a super-fans who would curate "the best of Twitter" into it.
Because this was delivered as a complete concept from strategy and the client, I attempted to validate the concept by creating ad-hoc simulations of the experience: first by informally watching and favoriting tweets for an audience off of the Twitter firehose, then by scheduling the larger team to do this as a simulation of a curator+assistant model.
We logged these experiences and identified the top problems in the concept that we would have to accommodate for in our UI and UX. I created paper prototypes to express interaction design ideas for a "rewindable timeline" as early in the process as possible before needing to involve any technical builds. Once design and I were on the same page for UI concepts, I moved into Axure prototyping of the entire site, as the designers explored look & feel, and tech began to build robust prototypes of the experience using the data we'd captured in our group simulation of the experience. I observed user testing with TWC subscribers of our robust prototype to gauge the attractiveness of the product and impressions of the concept as whole.
Dual Screen performed fantastically to help customers appreciate their TWC subscriptions by highlighting new ways to use their DVR and Start Over features. The complexity of the concept was validated and was planned to be addressed in the next phase of the work, but was put on hold due to TWC's TV Everywhere initiative. TWC does hold a patent on the final technology of the Dual Screen project, of which I am a co-inventor.