The Kick Off
I was asked to help design a native AR experience for Ogilvy's presence at Cannes and create a virtual gallery for the people waiting on the red carpet at the festival, to showcase Ogilvy's work at the festival and celebrate David Ogilvy's 100th birthday in social media.
Given this directive pre-approved at the executive global level, I worked with our native app expert to identify the performance problems & difficulty of accuracy with the current AR approach. We were able to propose new gallery interactions around city geofencing instead, in particular around busy spots during the festival in order to broaden the potential audience while also acting as an activity guide to promote interesting destinations in the area.
I worked with the team to identify extra materials to include in the gallery portion of the app to make it more useful and desirable for those who could not fly out to Cannes. I also worked with designers and devs building the web portion to incorporate their aspect of the project which was to collect Twitter avatars of those participating with the app and tweeting through it to build a photo mosaic. Full native prototypes of the experience were then developed by our native app expert and reviewed with internal teams until specifications were agreed upon and could be passed on to the appropriate build vendor.