The Kick-Off

I was brought in by the Ogilvy UI design team to establish the launch architecture of a new Chemours website — built for the company's spin-off from DuPont in July, 2015 — and provide support to the UI and branding teams to develop the provided brand identity into a web experience.

The Work

I produced a taxonomy, site map and high-level wireframes for the corporate stratum of the website, which would ultimately act as a launching pad into the existing subset of TeamSite-powered pages of DuPont.com that were being migrated with branding-changes only. Once this portion was done, it was handed off to the UI design and branding teams for fuller design exploration. I worked closely with these teams in concepting and reviews, producing explicit Axure, Macaw and hand-coded HTML prototypes to establish and internally road-test the fluid responsive behaviors of the designs being explored. As work moved into final phases, I produced breakpoint/RWD specifications alongside the UI team's design specifications for Ogilvy's internal build team to work from.