To redesign the home page of our agency site, bringing sales and careers performance up to the year's goals.
Having been brought into the agency to formalize a UX discipline within the digital team, I started with site and competitive audits to help form up a set of user experience goals and directions. These directions would address the immediate objectives that were surfaced through account and creative team interviews, and serve as anchor points for creative and UX exploration of the final concepts. These concepts were periodically validated against continuing analytic reports of the current site, using regular standing meetings to keep consensus between all involved parties, adjusting directions and goals against data if needed.
I socialized these documents at the executive level within the agency and worked closely with design leads to capture desired user flows and journeys that the agency felt would help express the ambition, skills and expertise of the company. With these journeys I worked with project managers and tech on investigating an overhaul of how work pages were engaged with by prospective clients (and hires) and by search engines and existing inbound traffic.
As an internal project, the launch was scheduled as periodic rollouts of enhancements to ensure immediate goals were addressed as soon as possible without having wait for a single, monolithic update to the domain to start seeing the benefits. This new process allowed teams to follow immediate performance of fresh updates and use this information to refine pending ones, further highlighting the digital process and the new possibilities it could bring within the agency's culture.